We wanted to make a product that was possible to personalize in order to make a product that would stand out in the market and fit several different targetgroups.
The final solution has a band, circling around the product. The band is possible to change and depending on which band is used the product can be fun and playful or elegant and chic targeting different user segments.
A lot of user research was made before launching this product and to be able to realize the idea about personalization. I lead the product design of this mobile phone project.
The idea with the band came from the trend research work we did within the design department. To be able. to put this product on the market we had to conduct several user tests to understand the users wants and needs. The design of the icons, the hardware design, the UI and packaging was evaluated.
For this project we worked hard on joining the expression for both the hardware, UI and packaging together.
